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Andrew Beckman

Writer / Creative

  • Work
  • About/Contact

Tribeca Film Festival

We created this work for the 2019 Tribeca Film Festival to show that great storytelling is timeless -a line you might hear again in the case study.

OOH, Print, Digital and In Theatre

AD’s: Lindsey Eckwall + Cristina Rodriguez

PRESS:

Cannes: 2x Gold Lions

D&AD: 2x Wood Pencils

Andy Awards: 2x

Clios: 4x Gold

London International Awards: 1x Silver, 1x Bronze

Ad Age/Creativity

Little Black Book

Communication Arts

Shots.net

The One Show: 10x Shortlist, 7x Merit

Shoot Online

Oreo

Our Wonderfilled holiday takeover of Times Square.

Awards: Cannes Shortlist, Art Directors Club- Bronze, CA Design Annual

Kayak

Our TVC contribution to the "Kinda like Kayak" campaign. I also wrote the last two years of radio for Kayak which isn't included here because, let's be honest, nobody will listen. If you're intrigued let me know and we'll work something out.

Kroger

For a few years I lived in a (mostly) animated world as a lead writer for Kroger.

Optimum

Whatever you're into, you can always get more of it with Optimum. I produced these spots as an extension of their TV campaign along with apoximately 75,000 direct response ads as well as their print and digital.

Benjamin Moore

Benjamin Moore is the official paint of the Chicago Cubs. As soon as the final out was recorded in the World Series our street teams began painting Cubbie Blue W's around Chicago.

We also handed out 20,000 "W" stencils at the victory parade, ran a full page ad in the Chicago Tribune and created a sharable GIF.

Press: Adweek

Xfinity

We found some of the more difficult things in the world to show how signing up for Xfinity isn't one of them.

Press: Adweek

 

Penske

A pre-roll/mid-roll campaign that ran on CBS Sports' March Madness streams.

Mentos

Most gum gives you one flavor and that's it. To showcase the options Mentos UP2U offers, we created a hotline that gives you choices beyond your wildest dreams.

Press: Adweek, Creativity

Terminix

A campaign focused on the unique and disgusting ways bugs can get to you.

Awards: CA Annual, Graphis Platinum, Graphis Gold

HP

A manifesto video I wrote as part of an HP pitch.

The Sixth Floor Museum

A poster campaign we created as a pro bono project for The Sixth Floor Museum. 

Awards: CA Advertising Annual 

Run On!

A down and dirty poster campaign we made for Michael Johnson's Spike Night.

Awards: National Gold Addy

Nine Roses

A little Instagram help for my friends at Nine Roses, an amazing boutique jewelry shop in Richmond, VA.

www.ninerosesjewelers.com

Orange Leaf

Orange Leaf Frozen Yogurt was looking for a new spokesperson. 3 Headed Monster (a Dallas based start-up) was looking for a voice. Our result? Orange Unicorn, the animated embodiement of originality and being yourself. 

The Graveyard

As we all know, ideas often die horrible deaths through no fault of their own. Sometimes James Dolan personally sabotages it (The Optimum robot was in development- I can now empathize with Knicks fans) and sometimes it's a bit too scary for the client. Whatever the reason, this some of my favorite work that was just too beautiful for this world.

 

 

 

 

 

 

 

My Stuff

Whether it's for work or for fun, I've always gotta be making something. This is a collection of art, (short) writings and other weird stuff I've been up to.

Awards:  None, but people seem to like my dog portraiture.

48 Hour Film Festival

Our short film (I am a co-writer/creator) for the 48 Hour Film Fest. Time and budgetary constraints considered, I think we did a pretty good job. 

Awards: Richmond 48 Hr. Film Festival Viewers Choice

Macy Jane Mayhem

A children's book I collaborated on with Brig White. This is a short excerpt with a few illustrations:

Macy Jane Mayhem was a smelly little girl who lived at 8 ½ Churple Lane on the cloudy side of the street.

She played the guitar, but only if it was loud and electric and wished she still lived on a boat that sailed around the world. But that’s another story for another day (or today if you know your parents Apple ID).

But anyway, back to now and today where it wasn’t all of Macy Jane that was smelly. Her armpits smelled like lavender. And her breath was pretty good too except when she ate garlic covered sardines for breakfast.

It was her feet that were smelly. And even more particularly than that it was her socks that stunk. 

A mixture of old potatoes and a pinch of burnt squirrel and a whole bunch of big toe.

“You stink like an old dirty sink.” cackled her pet dead fish Sandwich. “Skunky feet and rotten meat.”

(Sandwich was called Sandwich because that’s what the rest of him was, in a construction worker’s stomach in Hoboken.)

“Quiet Sandwich!” yelled Macy Jane as she dug through her laundry basket where she there were supposed to be clean socks. And there were- minus one very important one that was black and white and covered in skulls and just so happened to be one of Macy Jane’s favorites along with the other one that looked just like it. Except it went on her other foot.

"MOM WHERE’S MY OTHER SOCK?" But mom was mowing the lawn and listening to Rush and he couldn’t hear anything besides crunching sticks and Canada’s most legendary prog rock.

"DAD! WHERE’S MY OTHER SOCK?" But dad was making a cake and his diesel powered mixer was much louder than Macy Jane.

"GRANDPA WHERE’S MY OTHER SOCK?" And fortunately grandpa had his ear trumpet in and so he heard every word. “Check the dryer,” he said in a German accent even though he wasn’t German, “Strange things happen there." 

So Macy Jane slid backwards down the bannister to the basement that was haunted some days but not today and stuck her head right inside the dryer to see what she might see...

Tribeca Film Festival

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Oreo

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Kayak

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Kroger

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Optimum

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Benjamin Moore

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Xfinity

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Penske

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Mentos

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Terminix

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HP

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The Sixth Floor Museum

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Run On!

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Nine Roses

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Orange Leaf

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The Graveyard

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My Stuff

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48 Hour Film Festival

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Macy Jane Mayhem

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